Patient Testimonials
For Dentists Help Boost Business
Like any other business, dentists need to attract new
“customers” to help them grow and prosper. Dental marketing can be
very competitive so not only do dentists need to get their message in front of
new prospects, acquiring positive patient testimonials have become a necessity
for most dental offices.
Why Gather Testimonials?
Most people today are Googling to find anything these days and that is
certainly true for a new dental practice? In addition, the search engine that
is suggesting several pediatric dental offices near me,
Google presents several review websites for users to peruse. Many of these
review websites sort practices according to the quantity and quality of patient
testimonials. Therefore, a well-reviewed dental practice is more likely to rank
higher compared with other dental offices that have generated relatively less
reviews.
Good reviews also inspire consumers to act. According to a report from Forbes,
online reviews are perceived by 88 percent of consumers as
trustworthy. Akin to a personal recommendation, a review builds your
credibility and puts confidence in your prospect clients.
Patients’ Testimonials Motivate Users
Typically after reading reviews for a business online, a consumer often checks
out the website first before actually making an appointment.
Therefore, having a clean and user friendly website is very
important for the dental practice.
Reviews can be found on sites like Google, Facebook and Yelp in addition to
many others. If you want to feature good reviews on your own website, we
recommend you pull in the content from these external review websites in
addition to whatever you choose to add to your website directly.
Video Testimonials Can Be Powerful
Consumers love watching video and devour hours of video
content per day from YouTube, Snapchat, Facebook and a few others social media
platforms. So, don’t ignore video testimonials for dental
practices as an option for your marketing efforts.
Use the power of social media to let the testimonials about you reach more
people. Developing useful content for social media can keep your brand in front
of potential patients at a time when they are not ready to make that decision
and video testimonials can be a great piece of content to mingle among useful suggestions,
local event information and relevant topics.
On Dealing with Negative Reviews
When dealing with negative reviews, local dentists should make every effort to engage
the dissatisfied patient offline, understand the challenge and then do their
best to rectify the problem, all off line. Then once the issue is resolved,
reply to the patient’s online review sharing with others how the issue was
resolved. Certainly you would want to encourage that patient that was upset
update their initial review with a more positive message. In todays world,
patients who write reviews have some serious influence over how future patients
decide on who will be their next dentist should be. Treat these influencers
with respect.
Most of the pediatric dentist testimonials
that we have helped garner for this dentist for kids in Newtown PA
have been 5 star reviews. We have also recorded a number of video
testimonials for this kids dentist in addition to our regular videos on
dental topics. Don’t ignore the role your current patients in
developing an stream of positive reviews for your dental practice.
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